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Seven Simple Steps To Start Your PR Campaign

August 3, 2008 · Written by Heather Juma

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Entrepreneurs know that no matter how wonderful your product or service is, the key to success is getting the word out.  Most entrepreneurs mistakenly overlook PR because they don’t think their company is “big enough” or “successful enough”.  PR is a credible way to increase your profits and should be part of your business plan from Day One. Here are 7 simple steps you can use to start your PR campaign today .

1.) Create a 4-5 sentence announcement and send one out every 45-60 days.  Send it to your local Business Journal and the largest local newspaper in your area.  Send announcements out to any organizations, associations or alumni groups you belong to.  Start today.

2.) Create a press kit, post an online press kit for download on your website or blog.  Send your Press kit including a “pitch” letter out to the appropriate media contacts.

3.) Participate in online discussion groups, make sure to craft a signature file promoting a free offer on your web site, always make sure to include your web site url.

4.) Establish yourself as an Expert.  Develop relationships with the media people in your industry and offer to be a source or resource for them.

5.) Network with your local community society editor and see if they will give you the details on upcoming events that might provide you an opportunity to network.  Offer to donate your product or service      in exchange for being able to attend and network.  You can also do a “charity tie-in” where you provide your product or service to a charity in return for free advertising or recognition as a sponsor.

6.) Write articles.  Submit your articles online or to the op-ed sections of newspapers and magazines.  You can offer to write a regular column for your local daily or weekly newspaper.

7.) Contact media leads that are looking specifically for your expertise.  As a member of our Millionaire Diva Mastermind we provide you with 100+ fresh new media leads daily.  These are professionals in the media that are looking for information and experts, they are asking for you to contact them and they tell you exactly what information they need.

When you’re getting started the PR process may seem overwhelming to you, the key is to take the first step and get started, be consistent and you’ll build momentum, credibility and visibility.

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