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She’s One Smart Cookie!

January 20, 2008 · Written by Heather Juma

Mrs Fields Debbi Fields Rose aka Mrs. Fields of the cookie empire Mrs. Field’s Cookies, epitomizes the woman entrepreneur. Debbi took her passion for baking chocolate chip cookies and turned it into a multi-million dollar empire.

Debbi was a 20 year old housewife without a formal business education and without money but she had a dream, drive and determination; everything it takes to be a successful businesswoman. Debbi opened her first store, Mrs. Field’s Chocolate Chippery in Palo Alto in 1977. Her first day in business, no one would buy her cookies. Not one to take defeat easily, she decided to take her cookies out to people on the street. At first no one would taste her cookies, but once they did, the rest is history. Debbi’s first day in business she sold $50.00 worth of cookies. Debbi has since sold her company, but not before she built her cookie empire to 600+ stores in over 11 countries.

Debbi, the mother of five daughters and the stepmother to five children, now resides with her family in Memphis. She has enjoyed tremendous success as a cookbook and business author, cooking shows host and is currently on the boards of Outback Steak House, the Orpheum Theater and WKNO ( a public radio and TV station). Debbi remains a consultant to Mrs. Fields Original Cookies and speaks at seminars throughout the United States.

Debbi’s business plan was simple: She knew that she loved making cookies and that every time she made them people were happy. Everyone told Debbi she couldn’t do it, aren’t you cookie lovers glad she didn’t listen?

Debbi Fields Rose’s message for women dreaming of having their own business is this; “There are no limitations other than those we impose on ourselves. You do not have to be superhuman to do what you believe in.” Like I said, she’s one smart cookie!

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One Response to “She’s One Smart Cookie!”

  1. E3 Success Blog » Blog Archive » E-3 Carnival of Success Principles - January 24, 2008 on January 25th, 2008 8:54 am

    […] Lifestyle presents She’s One Smart Cookie! posted at GWN Lifestyle, saying, “Debbi Fields, founder of Mrs. Fields cookies drive and […]

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