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The Queen of Streams!

January 20, 2008 · Written by Heather Juma

stewart.jpg Love her or hate her, Martha Stewart is one smart business woman! Many people talk about building multiple streams of income, (including moi), want to see the best example … let’s look at Martha’s business.

Television shows, satellite radio, syndicated news columns, appearances on the Today show, magazines, catalog business and floral business. Being smart and savvy she knows the power of joint ventures and has licensing deals for furniture with Bernhardt, food with Costco, wine with Gallo, homes with KB Homes, paint products with Sears and Lowes, paper craft products with Michael’s and home accessories with KMart and Macy’s!

Now I know most of you don’t aspire to rule the world like Martha does, but you need to learn the concept. I call it “slice and dice”, it’s easier to build a six-figure income with lots of “mini businesses” under the brand of your primary business.

So you want $10k a month in revenues, is it easier to have four “mini businesses” do $2500/month in sales or struggle to have one business do $10k in sales? Look at your own business and decide how you can implement this powerful strategy.

So my hat goes off to Martha Stewart the “Queen of Streams.”

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Comments

3 Responses to “The Queen of Streams!”

  1. Amber Duncan on January 20th, 2008 8:10 pm

    Love this article. Such a valuable lesson. Diversification is key. What might be booming one month in one of your businesses could dry up the next, that is why I feel that in order to achieve maximum success, one should diversify when building several businesses. By doing so, they are always going to be earning revenue from one of the sources.

  2. Alicia Knox on January 21st, 2008 4:09 pm

    I agree Diversification is key. You always have money coming in from some source. It’s just like investing in the stock market. You don’t want to put all your eggs in one basket. If you look at wealthy people they have their hands in several different things. Even singers, actors are diversifying… Great article…

  3. Jane on April 20th, 2008 8:55 am

    Totally agree.. diversification is the way. I read a book called many streams of income that i can recommend. It’s about just this..diversification.

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