Online Marketing Basics
January 20, 2008 · Written by Heather Juma
The number one reason that most businesses fail is because they run out of money. And most businesses run out of money because their marketing isn’t working. Online marketing allows you the opportunity to market your business much more inexpensively than you can offline.
When you’re doing direct marketing you’re looking for a “yes” or “no”, when you’re marketing online you want people to say “maybe”. Online marketing affords you the opportunity to give your potential customer the opportunity to “get to know” you. You can offer them a free article or report, they can sign up for your free ezine, listen to a free audiocourse or watch a free video presentation. Because everything you offer them is digitally produced, your costs are minimal.
So your first step is to make them a free offer in exchange for their email address, this allows you the opportunity to market to them over and over again. You’ll want to offer the people on your list a lot of free information, make sure to vary the medium. Offer free audios, free videos, free PDF downloads and free teleseminars. Over time the people on your list will begin to feel like they know, like and trust you. Some will buy immediately, some may take awhile, and some may never buy at all, but because expenses are minimal that’s okay.
Eventually you’ll have a large enough list that whenever you offer a new product or service, orders will come flooding in. This type of marketing takes patience and should be just one of the marketing strategies you use to build and promote your business.
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