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Increase Your Opt In Rates

April 8, 2008 · Written by Heather Juma

This is a simple strategy to increase your opt ins rates on your website.  Put your opt in box in your sales copy.  Make sure the “offer” that you make is relevant to what you are selling and will give the reader an “instant” solution to their “problem”.  The trick is to craft the opt in offer so that it is irresistible to the reader by the time they get to the offer in your copy.  You can offer your “general” freebie in the right upper hand corner of all of your website pages and add the opt in box in the copy to promote a very specific offering relevant to whatever you are selling in your salescopy.  This gives you another opportunity to capture names and email addresses. Now go get ‘em!

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Comments

12 Responses to “Increase Your Opt In Rates”

  1. kredi karti on April 28th, 2008 7:03 am

    great strategy increase your opt ins rates on your website.

    thanx for the tip

  2. Heather Juma on May 3rd, 2008 9:52 pm

    Hi Kredi,

    You’re welcome, best of luck!

    Wealth & Success Always,
    Heather

  3. Air Jordan on May 6th, 2008 1:04 pm

    Great nice & tips than x each point is appreciated

  4. Heather Juma on May 7th, 2008 1:58 am

    You’re welcome, thanks for stopping by!

  5. allnewrelease.com on May 18th, 2008 9:01 am

    Very nice strategy.. will give it a try for sure… :D

    thanks

  6. Best Laptopz on May 21st, 2008 10:46 am

    Heather, this is a brilliant idea but I think you should give your website visitors’ double opt in option because sometimes they only want your “offer” but do not want to receive any newsletters. Give them more choices and they will respect your site.

  7. Emma on May 21st, 2008 4:46 pm

    It seems that now customers are more alert on what they click on the website. Even freebie offers might not be sufficient to bait them to opt in. Besides, how effective is email marketing if they are getting filtered to spam folder?

  8. zohai on May 22nd, 2008 2:54 am

    Email marketing is not useful at these kind of days. I don’t even read it myself and just chuck them into the spam folder =/ Unless I subscribe to it myself.

  9. Cars on May 22nd, 2008 8:03 pm

    thanks for the tip

  10. Michael on May 25th, 2008 3:02 pm

    thanks for the info! :)

  11. Ecommerce solutions on June 4th, 2008 9:28 am

    it such a good idean on who to increase the visitors to your websites…it’s so knowledgeable information to me and maybe to other people

  12. hank freid on July 10th, 2008 1:15 am

    These ideas are best. Its nice strategy increase your opt ins rates on your website.

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