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Giving Your Clients What They Want

January 2, 2008 · Written by Heather Juma

There are several different things that you must be constantly thinking about when it comes to your business and keeping your customers happy. The biggest and most influential subject to focus on when it comes to what product or service your business offers is what are your customers looking for and are you giving them what they want?

What is your product or service? Do you have more than one product or service? The key to any business is to set up a plan so you constantly have multiple streams of income coming in. Your business will be much more successful if you have more than one product or service to offer your clients and customers. Your customers all have different wants and needs–Are you living up to their demands? Or are you giving them what you think they want?

Here’s an example:

You’re a personal trainer and you charge $50 per hour for one on one personal training sessions.

  • What if I can’t afford $50 per hour?
  • What do you have to offer me?

There are many ways to rectify this problem. Perhaps you can have a DVD that I can afford and workout at home. You can also offer group classes at a discounted rate. You may also consider offering nutritional counseling because after all, your clients want to lose weight. Another great option is to offer a specialized program for women that are trying to lose weight after having children or for people that have back problems. Remember, you are making your money but by using several different methods that apply to anyone so you are not losing business.

Another example is perhaps you own a boutique. Are you selling handbags, shoes, jewelry and hair accessories or just clothes? Is your sales staff trained to help the customer by helping them choose an outfit with matching shoes, jewelry, and a hand bag? What your customer needs is a complete, pulled together look. Do you offer personal shopper services? How about offering a service where you help women identify their “signature style” and help them choose outfits from your boutique.

In both examples, it is shown that there are many ways that you can add additional revenue streams to your business. The more products and services you offer, the more sales you’ll have!

Get creative and think about what you can do to better serve your clients and customers.

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Comments

5 Responses to “Giving Your Clients What They Want”

  1. Brandie Nemchenko on January 2nd, 2008 5:05 pm

    Upselling is a great way to increase revenue. I used to think I was being too “sales-y” by having products in my office until a patient commented how happy she was that I was ‘offering’ these products in a convenient place that she could ask someone who was more educated and that she already trusted.

    It all comes down to trust. The greatest place to find more revenue is with those who already like and trust you enough to buy from you in the first place!

  2. E3 Success Blog » Blog Archive » E-3 Carnival of Success Principles - January 3, 2008 on January 3rd, 2008 11:34 am

    [...] Lifestyle presents Giving Your Clients What They Want posted at GWN Lifestyle, saying, “What you can do to ensure your client’s and [...]

  3. roslyn on January 3rd, 2008 9:07 pm

    i have learned in business that the best thing is to BE THE SOLUTION! are you provided your client with a complete solution to address their challenges, even as they may change. That is how my business has grown to moving existing furniture around a room to sourcing flooring, window treatments, furniture, lighting and accessories. And contractors, painters, installers as well! Each time they ask ‘Do you know how to…where to buy…etc’…And more frequently I have an answer. If i don’t know, and it is within my scope of interior design/decorating, I go and find it for them. and nine times out ten, they become great repeat clients. and refer their friends too! It really works!

  4. Alicia Knox on January 5th, 2008 12:29 am

    Great Comments. TRUST really is the key. When your clients trust you they will come to you for everything. Your business will grow just from referrals.

  5. Kathie Goldsmith on January 12th, 2008 11:12 pm

    As usual, the GWN site gives me great ideas for running my own business!

    I am a Virtual Assistant, and for as long as I’ve been in this business, my business plan has been to serve my clients who I keep on retainers. But there are lots of people who need short term, or one time products. I can think of about a dozen “products” I can offer people (from setting up shopping carts to organizing expense receipts) on a one time or short term bases.

    Thanks for the tips!

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